• Shipping is really hard and you have to make it your main priority

• Shipping doesn’t mean deploying code, it means making your leadership team happy

• You need your leadership team to trust you in order to ship

• Most of the essential technical work is in anticipating problems and creating fallback plans

• Scale back your implementation work as you approach launch so you’re free to jump on last-minute problems

• You should constantly ask yourself “can I ship right this second?”

Being prolific forces you to take notice. Taking notice develops your taste.