* Shipping is really hard and you have to make it your main priority
* Shipping doesn’t mean deploying code, it means making your leadership team happy
* You need your leadership team to trust you in order to ship
* Most of the essential technical work is in anticipating problems and creating fallback plans
* Scale back your implementation work as you approach launch so you’re free to jump on last-minute problems
* You should constantly ask yourself “can I ship right this second?”